What does ‘mobile friendly’ mean? It means your website must be able to adapt to screen sizes of smartphones and tablets. Why?
The desktop version of a site may be difficult to read on a smartphone or tablet. The mobile version is well formatted for small screens and easily readable. The user may have to pinch and or zoom in order to read the content on a non mobile friendly site. This makes for a frustrating user experience.
With millions of websites to choose from on the internet, why should someone battle to read your content? Almost all will sooner than planned.
Why should you care? In the USA, 94% of persons with smartphones search for local information on their phones. 77% of mobile searches occur at home. This means users are favoring searches on mobile devices over desktop. This is huge.
This is not expected to end anytime soon either. Mobile growth is expected to continue by 53% compounded annually between 2015-2020.
Google came in on the action big early 2015, when they announced that Starting April 21, 2015, Google Search will be expanding its use of mobile-friendliness as a ranking signal. This change would then affect mobile searches in all languages worldwide and have a significant impact in Google Search results.
Bad news for those with websites that are not mobile friendly, Google is at it again. “Beginning in May,” Google boosted the effect of their mobile algorithm which “increases the effect of the [mobile-friendly] ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.” That spells danger for non mobile friendly websites.
We have passed the May date, and Google promises the roll-out will be slow.
How do I make my website mobile friendly? If you do not yet have a website and intend to build one yourself or have one built, use the number one CMS in the World, WordPress. WordPress has thousands of responsive themes that will make your website adjust to varying screen sizes.
On the downside, if you already have a website that is not mobile friendly, you may need to hire a developer.
Whatever the scenario, then you may want to think of Yahjam Web Services. We use WordPress CMS and all our websites are mobile friendly. What’s more, our price to features ratio is one of the best in the industry.
The next time you think about a website, think mobile friendly, think Yahjam Web Design.