Planning to start a small business? You Don’t Need a Shop or Store
Are you thinking about starting a small business? You may be thinking about renting a shop, store or office space to start. What if I tell you that you may be able to do so without that added expense of a store or shop?
The commercial rent in most urban areas is getting higher as time goes by. Added to the rent are utility and other expenses. These costs will be threatening any profit you could be making.
At Yahjam, that is our specialty. We are local marketing consultants who know the market well and can show you how to run a successful business without paying that $60,000 per month rental for a small shop.
Why not work from home?
If you work from home, there are myriads of benefits. First and foremost, you can save hundreds of thousands per year simply through cost savings.
I recently spoke with a client who had intentions of paying almost JMD$750,000 per year renting a store for a small computer repair business. Add the inevitable expenses to that, and you are talking about more than a million dollars a year expenses can be saved if he worked from home.
All he needs is a mobile friendly website. This will become his storefront. Instead of walking down Main Street to visit your store, they will have it with them 24/7 on their smartphone, tablet, laptop or desktop.
We have posted on how far mobile penetration has progressed in Jamaica, way ahead of the average for Latin America and the Caribbean. What’s more, most Jamaicans on mobile now have a smartphone. This means most are capable of walking around with your storefront in their hands. As long as you know how to get on their smartphone screens, your store can be in their hands.
A basic Yahjam professional website will cost him less than half of one month’s rent, and less than US$90 of that is due come renewal in 1 year (domain, hosting, SSL certificate)! So after building the website, his “rent” will be less than US$100 PER YEAR, as opposed to JMD$720,000 (approximately USD$5,760). All he has to do is build his brand recognition, drive traffic to his website and he has a successful local computer repair business at minimal costs.
Yahjam can do the same for you. Are you already operating at high costs and would like to reduce your costs to a manageable level? Are you tired of the monthly rental and upkeep? Do you simply want to make your business more profitable? Do you have a skill that you want publicized? Contact us at Yahjam, and we will tell you if it will work for your business, or if it is best that you continue as is.
Planning to start a small business? We will show you how you can do it without renting a store.