Find a solution for that challenge and realize that there are many people out there that would love to find the solution you found.
That is the birth of a product. Add packaging, give it a price, promote it, and you have a business.
From: The Star
When Shanea Wint was a child, her grandmother used to boil herbs and give them to her as remedy for the frequent asthma attacks she suffered from.
Fast-forward to 2017 when Wint, along with a few of her schoolmates Lancelot Riley, Oshane Solomon, Fiona Bowley, and Alston Miller from Northern Caribbean University (NCU) decided to modify her grandma’s remedy to come up with Natsima Nutraceuticals.
Natsima Nutraceuticals is a natural supplement for sinusitis, cold and flu, with the aim of preventing asthma attacks.
“I was born with asthma, so while growing up, my grandma gave me these, herbs to drink,” she said.
“There are many persons out there who suffer from asthma and also suffer with chronic sinusitis. This product would help to threat that.”
When hit with severe asthma attacks, Wint was forced to make regular doctor’s visit, as well as take numerous medications. However, since her team formulated Natsima, she has noticed a marked difference.
“By using Natsima, I realised that I don’t really have to visit the doctor as often as before, and I realise that I don’t have to buy over-the-counter medication,” she said.
With a modified version of Wint’s grandma’s herbal medicines, the team from the Manchester-based institution earned the right to represent Jamaica at the upcoming International Business Model Competition (IBMC) in Silicon Valley, California, on May 11 and 12, where they will compete against scores of universities and business schools across the globe for the grand cash prize of US$30,000 (J$38.9 million) and the prestigious IBMC trophy.
They earned the right to compete for Jamaica after they emerged the winners of the National Business Model Competition (NBMC) held in March, where they presented at business model for Natsima Nutraceuticals.