Structured data is data with a high level of organization that helps Google list your more professionally. This organized data could be things such as an event or reveiew ratings.

An understanding of these organized types of data helps Google understand your website better. With a better understanding, your search rankings improve and your website is portrayed more professionally.

Working with structured data requires use of the webmaster markup, but Google has made it a bit more simple through its data highlighter tool.

Take a look at this video explaining the use of data highlighter.

About Brian Elliott

Brian Elliott is the founder of Yahjam Web Services and Falmouth News. He has been working online since 2008, building websites and products and services. He has amassed extensive experience in website creation and design as well as online marketing.

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