Instagram iPhone

Instagram is about to get deeper into advertising to take advantage of the social network’s 600 million users.

The engaging app that is owned by Facebook will look to add video ads in its popular “Stories” full-page slideshow feature.

From Skift:

This week’s top news is about Instagram Stories. Instagram, and its parent company Facebook, have quickly become a digital advertising juggernaut, with the social conglomerate accounting for more than 67% of all social media ad spending worldwide in 2016. And just last year, in an effort to counter the growing popularity of social platform Snapchat, Instagram launched a product feature called “Stories” which has quickly attained more than 150 million daily users.

Travel marketers hoping to take advantage of this growing tool will soon have their chance, as the company has announced it will soon allow advertisers to purchase full-screen ads within the Stories interface. Given the built-in popularity of Instagram among travel brands, along with the sophisticated advertising tools already offered by the Facebook platform, this looks likely to be a big hit with marketers.

Source: Skift.

About Brian Elliott

Brian Elliott is the founder of Yahjam Web Services. He has been working online since 2008,. He has amassed extensive experience in website development and web design as well as social media marketing, search engine optimization (SEO), video marketing, graphic design and web hosting.

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