Instagram is about to get deeper into advertising to take advantage of the social network’s 600 million users.
This week’s top news is about Instagram Stories. Instagram, and its parent company Facebook, have quickly become a digital advertising juggernaut, with the social conglomerate accounting for more than 67% of all social media ad spending worldwide in 2016. And just last year, in an effort to counter the growing popularity of social platform Snapchat, Instagram launched a product feature called “Stories” which has quickly attained more than 150 million daily users.
Travel marketers hoping to take advantage of this growing tool will soon have their chance, as the company has announced it will soon allow advertisers to purchase full-screen ads within the Stories interface. Given the built-in popularity of Instagram among travel brands, along with the sophisticated advertising tools already offered by the Facebook platform, this looks likely to be a big hit with marketers.