Ignore local SEO at your own risk!
Businesses that ignore local SEO are making a terrible mistake. With 97% of internet users searching for local businesses online, ignoring local is a bad idea. Local search terms are easier to rank for and reach a highly targeted market of people ready to take action.
A person searching for a “plumber in Montego Bay, Jamaica” is definitely looking to find a plumber to do some repairs or installation right away. If you are a plumber in Montego Bay, Jamaica, this is one of your targeted keywords.
Here are some tips to boost your local SEO.
Why it is wrong to ignore local SEO
97% of Internet users search for local businesses online, which means that a business cannot afford to ignore local SEO and its potential benefits.
Local SEO helps you attract customers who perform searches for a particular location, such as “sushi in NYC”. By optimising your site for local queries, you are helping customers discover your business and your services. Therefore reaching a new audience that’s interested in the most appropriate search results for the particular area.
The best ways to boost your local SEO are:
- Verify your Google My Business listing: Google My Business connects your business with customers. Once you verify your page you can update your NAP (name, address, phone), add the right categories for your business and a relevant description. This helps customers find more information about your business, increasing the chances of attracting more visits.
- Embed a Google Map in your website: A Google Map that links to the Google Plus local listing allows your business to offer all the required information to its customers.
- Optimize meta tags and page content for local keywords: It can be beneficial for a business to add the city and the state in the title tag and the meta description to increase the clicks derived from local search results.
- Use consistent contact information across your online profiles: It is important for every business to maintain a consistency on its contact information on every online source, from its site, to its social networks, or Google My Business and Yelp.