Ignore local SEO at your own risk!
Businesses that ignore local SEO are making a terrible mistake. With 97% of internet users searching for local businesses online, ignoring local is a bad idea. Local search terms are easier to rank for and reach a highly targeted market of people ready to take action.
A person searching for a "plumber in Montego Bay, Jamaica" is definitely looking to find a plumber to do some repairs or installation right away. If you are a plumber in Montego Bay, Jamaica, this is one of your targeted keywords.
Local SEO is the way to go and it is what we encourage our clients to focus on here at Yahjam Web Services.
Here are some tips to boost your local SEO.
Why it is wrong to ignore local SEO
97% of Internet users search for local businesses online, which means that a business cannot afford to ignore local SEO and its potential benefits.
Local SEO helps you attract customers who perform searches for a particular location, such as “sushi in NYC”. By optimising your site for local queries, you are helping customers discover your business and your services. Therefore reaching a new audience that’s interested in the most appropriate search results for the particular area.
The best ways to boost your local SEO are:
- Verify your Google My Business listing: Google My Business connects your business with customers. Once you verify your page you can update your NAP (name, address, phone), add the right categories for your business and a relevant description. This helps customers find more information about your business, increasing the chances of attracting more visits.
- Embed a Google Map in your website: A Google Map that links to the Google Plus local listing allows your business to offer all the required information to its customers.
- Optimize meta tags and page content for local keywords: It can be beneficial for a business to add the city and the state in the title tag and the meta description to increase the clicks derived from local search results.
- Use consistent contact information across your online profiles: It is important for every business to maintain a consistency on its contact information on every online source, from its site, to its social networks, or Google My Business and Yelp.